Though Sales at restaurants and hotels got hit because of the Covid-19 pandemic, Amul mitigated it by focusing on in-home consumption and registered a growth of 8.1 per cent.
India’s largest dairy brand Amul registered its highest-ever sales at INR 39248 crores for the year 2020-21.
The Amul Group registered a turnover of more than INR 55000 crores.
The Covid-19 pandemic severely hit the group’s hotel and restaurant sales. But, by optimising the last mile delivery and focusing on in-home consumption, Amul registered a growth of 8.1 per cent.
“With out-of-home consumption significantly impacted during the pandemic, we focused on in-home consumption, re-modelled last mile supply chains, leveraged online and home deliveries in multiple ways and launched many new products on the immunity platform,” The Times of India quoted Amul head, R S Sodhi.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) operates the Amul brand). It focuses on milk, butter, cheese and ice cream.
The group is targeting a turnover of 1 lakh crore rupees by 2025.
Sodhi said, “Growth in sales of consumer products in the household segment helped us mitigate the impact on demand from hotels and restaurants.”
Elaborating on the strategy for the pandemic period, Sodhi told ToI that the group did not cut on ad spends but redesigned it with a focus on new launches, immunity-boosting products and ready-to-eat items.