Union Minister Nitin Gadkari launched Limited edition Khadi watch on 12th March. The Khadi watch has been made in a joint collaboration of Titan and Khadi and Village Industries Commission (KVIC). These watches are laminated with khadi on dial and strap, with each watch having different khadi-design.
Speaking at an earlier launch of the same watch in January this year, Shri Gadkari had said, “This collection celebrates Khadi, India’s signature fabric. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage. Khadi and a watch were two integral parts of Mahatma Gandhi’s life and I’m really glad to see KVIC & Titan collaborating to pay a true tribute to Gandhi ji. With this extraordinary initiative, Khadi will find its way on the wrists of the modern young Indian. I am sure this will lead to a bright future to the artisans in our economy.”
Designed by Titan, a non-horological material like Khadi has been used on the dial and strap of the watches for the first time ever. Since Khadi is handwoven, every single watch in this collection is unique because of the distinctive weave and texture. The straps of the watches have also been treated with a special coating to make them more durable without compromising on its authentic texture. The collection is a unique and elegant blend of simplicity and modernity.
The watches are available in two variants (men and women) and are priced at Rs. 4,995/. The collection is exclusively available online at https://www.titan.co.in/