‘We withdraw this film keeping in mind hurt sentiments’: Tanishq withdraws controversial ad promoting 'Love Jihad'

    14-Oct-2020   
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Tanishq has officially announced that it has withdrawn the controversial advertisement, which promoted ‘Love Jihad’. In a statement, Tanishq said that the ad was withdrawn considering the sentiments that were hurt due to it.
 
“We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff,” Tanishq said in its statement. “This film has stimulated divergent and severe reactions, contrary to its very objective,” the statement added.
 

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"The Tanishq advertisement running in media is shameful and Gandhidham Tanishq apologises to the Hindus of Kutch," a poster outside Tanishq showroom in Gandhidham reads. The images of the poster have gone viral on social media.
 
An advertisement for Tanishq’s ‘Ekatvam’ collection, hurting the pride of Hindu women, had invited criticism from various corners. Following this, people on various social media platforms have called for the boycott of the jewellery brand Tanishq.